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Sheridan Blog

06.14.16
by Laura Baker

Books Stocking Paper ListWhen it comes to selecting the text stock...

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06.01.16
by Laura Baker

Jane Wesman speaking at BEAWhile attending BEA I sat in on a panel session, Kicking up Your Publicity Plan, that was led by panelist Jane...

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05.25.16
by Wendy Parker

Paper is a center stage player when it comes to both the design and cost of a publication. You don’t need to be a paper expert to make smart paper decisions. Once you understand the basic quality differences, and can compare costs between them,...

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05.18.16
by Laura Baker

BEA badgeBook Expo America was held May 11-13, 2016 in Chicago.  Show size and attendance may have been down, but comments regarding...

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05.04.16
by Wendy Parker

Paper. It not only carries your message, it plays a key role in your reader’s impression and connection to your magazine. From its look, to its feel, to the impact it has on image reproduction, paper speaks to your readers in...

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05.02.16
by Brian Jud

Magazine AdOne of the basic axioms of book marketing is that it takes multiple impressions on...

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04.19.16
by LeAnn Hartka

Conserve protect reuseEarth Day comes around once a year, serving as a reminder to all to be environmentally conscious.  But...

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04.07.16
by Laura Baker

colored pencilsWhether buyers are looking for an outlet to reduce anxiety, a unique gift idea, or a way or reconnect with their inner...

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03.30.16
by Laura Baker

content marketingContent marketing is essential across all industries today. What is content marketing? Let’s start with...

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