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Sheridan Blog

02.04.16
by Susan Parente

Keep Niche WeirdHow do I know? Niche Media’s 10th annual conference will be held in Austin, TX, on...

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01.29.16
by Susan Wiercinski

New Postage Rates Start January 17thAs of January 17, the USPS increased its Priority Mail...

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01.25.16
by Laura Baker

 

typewriterThroughout the year, it can be easy to forget the very real benefits for both authors and publishers that...

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01.11.16
by Brian Jud

Process pathThe circumstances surrounding every selling situation are different, but there are...

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01.04.16
by Steve Musser

ISMTE LogoThe International Society of Managing and Technical Editors (...

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12.15.15
by Brian Jud

Entrepreneurial book publishers are regularly faced with a dilemma. They recognize the need to focus on long-term growth and they create five-year plans to achieve it. On the other hand, they understand they must generate short-term revenue to...

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12.11.15
by Emily Fullerton

Social media is a fantastic way to interact with your existing readership and tap into an undeveloped audience. There are millions of potential subscribers, readers, and advertisers that can be reached through communications platforms like...

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12.02.15
by Susan Parente

Like me, you might be taken with the GE commercial where the little girl talks in venerable terms about her mom, who makes trains that are friends with trees, and hospitals you can hold in your hand. It makes me think of the power and prevalence...

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11.23.15
by Brian Jud

check listNumerous studies over the years have concluded that people who are certain of their beliefs are more likely to buy, buy...

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11.09.15
by Laura Baker

book bundleFor book publishers, there is no longer a print versus electronic argument. Smart...

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