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Sheridan Blog

01.04.16
by Steve Musser

ISMTE LogoThe International Society of Managing and Technical Editors (...

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12.15.15
by Brian Jud

Entrepreneurial book publishers are regularly faced with a dilemma. They recognize the need to focus on long-term growth and they create five-year plans to achieve it. On the other hand, they understand they must generate short-term revenue to...

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12.11.15
by Emily Fullerton

Social media is a fantastic way to interact with your existing readership and tap into an undeveloped audience. There are millions of potential subscribers, readers, and advertisers that can be reached through communications platforms like...

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12.02.15
by Susan Parente

Like me, you might be taken with the GE commercial where the little girl talks in venerable terms about her mom, who makes trains that are friends with trees, and hospitals you can hold in your hand. It makes me think of the power and prevalence...

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11.23.15
by Brian Jud

check listNumerous studies over the years have concluded that people who are certain of their beliefs are more likely to buy, buy...

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11.09.15
by Laura Baker

book bundleFor book publishers, there is no longer a print versus electronic argument. Smart...

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10.27.15
by Brian Jud

Pricing your book properly may be the most important marketing decision you will make as a publisher. The price you choose will determine your sales, revenue, profits and opportunities for long-term growth. However, there is a big...

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10.13.15
by Laura Baker

For book lovers, authors, and publishers, book festivals are a tradition. They bring together all players in the publishing arena with the thrill of a dynamic, face-to-face event.

For book publishers, the reasons to attend live events...

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10.02.15
by Laura Baker

Sheridan_Flag “On National Manufacturing Day, we celebrate all those who proudly stand behind our goods and services made...

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09.17.15
by Brian Jud

Our past experiences skew the ways in which we make judgments and decisions. However, our experiences are the result of how we interpret an event or circumstance. Further complicating the decision process is that our analysis is distorted by our...

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